Understanding A Business Organization's Approach to Entering A Sponsorship Partnership-Reference-Cited by-同舟云学术

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Understanding A Business Organization's Approach to Entering A Sponsorship Partnership

Published:1993-09-01 Issue:3 Volume:1 Page:98-109
ISSN:1065-2701
Container-title:Festival Management and Event Tourism
language:en
Short-container-title:fest manage event tour

Author:

Crompton John L.

Publisher

Cognizant, LLC

Cited by 10 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Corporate Sponsorship for Nonprofits: The Case of Reach High Texas not Reaching in the Right Direction;Journal of Hospitality & Tourism Cases;2022-09

2. Corporate Sponsorship for Nonprofits: The Case of Reach High Texas not Reaching in the Right Direction;Journal of Hospitality & Tourism Cases;2022-09

3. Small-Scale Sports Event Sponsorship;Advances in Business Strategy and Competitive Advantage;2020

4. Fast food, fizz, and funding: Balancing the scales of regional sport organisation sponsorship;Sport Management Review;2019-01-01

5. ‘One bourbon, one scotch, one beer’: alcohol sponsorship at Glasgow Jazz Festival, 1987–2001;Popular Music;2016-04-14

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