Fast food, fizz, and funding: Balancing the scales of regional sport organisation sponsorship-Reference-Cited by-同舟云学术

Fast food, fizz, and funding: Balancing the scales of regional sport organisation sponsorship

Published:2019-01-01 Issue:1 Volume:22 Page:167-179
ISSN:1441-3523
Container-title:Sport Management Review
language:en
Short-container-title:Sport Management Review

Author:

Batty Rachel J.¹,Gee Sarah²

Affiliation:

1. Massey University, School of Sport, Exercise and Nutrition, Private Bag 11222, Palmerston North, 4442, New Zealand

2. University of Windsor, Faculty of Human Kinetics, Canada

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Tourism, Leisure and Hospitality Management,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1016/j.smr.2018.06.014

Reference89 articles.

1. C.AuerbachL.SilversteinQualitative data: An introduction to coding and analysis2003New York University PressNew York

2. A.BainbridgeMost Australian adults want fast food chains like McDonald’s, KFC, ‘to stop sponsoring kids’ sportDecember 14, Retrieved December 16, 2013 from2013ABC Newshttp://www.abc.net.au/news/2013-12-14/adults-want-fast-food-chains-to-stop-sponsoring-kids-sports/5156228

3. The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics

4. Community Sport Events and CSR Sponsorship

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