Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image
Author:
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference24 articles.
1. Contextual effects of reference prices in retail advertisements;Biswas;Journal of Marketing,1991
2. An assessment of low price guarantee signals: A process model of consumer evaluations;Biswas,2000
3. Consumer evaluations of reference price advertisements: Effects of other brands’ prices and semantic cues;Biswas;Journal of Public Policy and Marketing,1999
4. A consumer-side experimental examination of signaling theory: Do consumers perceive warranties as signals of quality?;Boulding;Journal of Consumer Research,1993
5. Comparative price advertising: An integrative review;Compeau;Journal of Public Policy and Marketing,1998
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