An Investigation of the Processes by Which Product Design and Brand Strength Interact to Determine Initial Affect and Quality Judgments-Reference-Cited by-同舟云学术

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An Investigation of the Processes by Which Product Design and Brand Strength Interact to Determine Initial Affect and Quality Judgments

Published:2002-01 Issue:2 Volume:12 Page:133-147
ISSN:1057-7408
Container-title:Journal of Consumer Psychology
language:en
Short-container-title:Journal of Consumer Psychology

Author:

Page Christine,Herr Paul M.

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference70 articles.

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5. AutoWeek. (1998, November 16). New beetle, new owners: Zero to 60 on fresh flowers, 24–25.

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