Done 4: Analysis of a Failed Social Norms Marketing Campaign-Reference-Cited by-同舟云学术

Done 4: Analysis of a Failed Social Norms Marketing Campaign

Published:2005-01-01 Issue:1 Volume:17 Page:57-65
ISSN:1041-0236
Container-title:Health Communication
language:en
Short-container-title:Health Communication

Author:

Russell Cristel Antonia,Clapp John D.,DeJong William

Publisher

Informa UK Limited

Subject

Communication,Health(social science)

Link

https://www.tandfonline.com/doi/pdf/10.1207/s15327027hc1701_4

Reference21 articles.

1. Belch, G. E. & Belch, M. A. (2001). Advertising and promotion: An integrated marketing communications perspective (5th ed.). New York: McGraw-Hill.

2. Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis

3. A Conceptual Model of the Alcohol Environment of College Students

4. DeJong, W. (2002). The role of mass media campaigns in reducing high-risk drinking among college students. Journal of Studies on Alcohol, (Suppl. 14), 182-192.

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