Stepping Back from Social Norms Campaigns: Comparing Normative Influences to Other Predictors of Health Behaviors
Author:
Publisher
Informa UK Limited
Subject
Communication,Health (social science)
Link
http://www.tandfonline.com/doi/pdf/10.1207/s15327027hc2003_7
Reference37 articles.
1. Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckmann (Eds.), Action control: From cognition to behavior (pp. 11-39). New York: Springer-Verlag.
2. Ajzen, I. & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice Hall.
3. Allport, F.H. (1924). Social psychology. Boston: Houghton Mifflin.
4. Biases in the perception of drinking norms among college students.
5. Are Social Norms Campaigns Really Magic Bullets? Assessing the Effects of Students' Misperceptions on Drinking Behavior
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