Are Social Norms Campaigns Really Magic Bullets? Assessing the Effects of Students' Misperceptions on Drinking Behavior
Author:
Publisher
Informa UK Limited
Subject
Communication,Health(social science)
Link
http://www.tandfonline.com/doi/pdf/10.1207/S15327027HC1504_06
Reference51 articles.
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2. Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckmann (Eds.), Action control: From cognition to behavior (pp. 11-39). New York: Springer-Verlag.
3. Ajzen, I. & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall.
4. Testing the persuasiveness of evidence: Combining narrative and statistical forms
5. Allport, F. H. (1924). Social psychology. Boston: Houghton-Mifflin.
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