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Suspense and Advertising Responses

Published:2002-01 Issue:1 Volume:12 Page:35-49
ISSN:1057-7408
Container-title:Journal of Consumer Psychology
language:en
Short-container-title:Journal of Consumer Psychology

Author:

Alwitt Linda F.

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference44 articles.

1. Components of likability of advertising;Alwitt,1987

2. The three basics of suspense;Armstrong,1977

3. The man in the closet;Bartholomew,1977

4. Patterns of affective reactions to advertisements: The integration of moment-to-moment responses into overall judgments;Baumgartner;Journal of Marketing Research,1997

5. Attributes of likable television commercial;Biel;Journal of Advertising Research,1990

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