Language and Brand Attitudes: Impact of Script and Sound Matching in Chinese and English

Author:

PAN Y,SCHMITT B

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference53 articles.

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2. Baddeley, A (1981) The concept of working memory A view of its current status and probable future development Cognrnon, 10, 17-23

3. Rarsalou, L (1991) Frames, concepts and conceptual fields In E. Kittay & A. Lehrer (Eds ), Frames, jieldr, and 6ontra.m New eways in semantic and lexical organiTatron Hillsdale, NJ Lawrence Erlbaum Associates, Inc.

4. Biederman, I. & Tsao, Y. C. (1979). On processing Chinese ideographs and English words Some implications from Strcop-test results. Cognitive Psychology, II , 125-121 32

5. Rilleter, J. F (1990) The Chrnese art ofwrrling New York Rinoli

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