Meaningless Descriptors Increase Price Judgments and Decrease Quality Judgments
Author:
Affiliation:
1. Saint Joseph’s University
2. University of Pittsburgh
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/jcpy.1217
Reference56 articles.
1. Pricing Prototypical Products
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5. The Effects of Sentence-Level Context, Prior Word Knowledge, and Need for Cognition on Information Processing of Technical Language in Print Ads
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