The Effects of Sentence-Level Context, Prior Word Knowledge, and Need for Cognition on Information Processing of Technical Language in Print Ads-Reference-Cited by-同舟云学术

The Effects of Sentence-Level Context, Prior Word Knowledge, and Need for Cognition on Information Processing of Technical Language in Print Ads

Published:2004-01 Issue:3 Volume:14 Page:291-302
ISSN:1057-7408
Container-title:Journal of Consumer Psychology
language:en
Short-container-title:Journal of Consumer Psychology

Author:

Bradley Samuel D.,Meeds Robert

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference46 articles.

1. Dimensions of consumer expertise;Alba;Journal of Consumer Research,1987

2. Technical wording in advertisements: Implications for market segmentation;Anderson;Journal of Marketing,1980

3. Biocca, F., Eastin, M., & Daugherty, T. (2001, May). Manipulating objects in the virtual space around the body: Relationship between spatial location, ease of manipulation, spatial recall, and spatial ability. Paper presented at the International Communication Association, Washington, DC.

4. Surface-structure transformations and advertising slogans: The case for moderate syntactic complexity;Bradley;Psychology & Marketing,2002

5. Effects of text structure on sue of cognitive capacity during reading;Britton;Journal of Educational Psychology,1982

Cited by 22 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Coincidental brand origins influence persuasion based on need for cognition;European Journal of Marketing;2023-12-08

2. When consumers have difficulty understanding ads: How technical language lowers purchase intention;Journal of Consumer Behaviour;2023-09-07

3. Meaningless Descriptors Increase Price Judgments and Decrease Quality Judgments;Journal of Consumer Psychology;2021-01-26

4. Celebrity influence on word of mouth: the interplay of power states and power expectations;Marketing Letters;2020-02-08

5. Brand it green: young consumers’ brand attitudes and purchase intentions toward green brand advertising appeals;Young Consumers;2019-08-08