The Interactive Effects of Mood and Involvement on Brand Extension Evaluations
Author:
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference29 articles.
1. Consumer evaluations of brand extensions;Aaker;Journal of Marketing,1990
2. Sometimes it just feels right: The differential weighting of affect-consistent and affect-inconsistent product information;Adaval;Journal of Consumer Research,2001
3. The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations;Baron;Journal of Personality and Social Psychology,1986
4. Mood and brand extension judgments: Asymmetric effects for desirable versus undesirable brands;Barone;Journal of Consumer Psychology,2002
5. The influence of positive mood on brand extension evaluations;Barone;Journal of Consumer Research,2000
Cited by 45 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Gender impact on consumer perception of packaging colour based on neuromarketing algorithms;Upravlenets;2024-05-07
2. Physiological and psychological responses to tended plant communities with varying color characteristics;Journal of Forestry Research;2024-01-05
3. Shaping extendibility: The influence of circular versus angular shapes on consumer brand extension evaluation;Journal of Business Research;2024-01
4. Customer misbehavior and service employees' emotional exhaustion: Effects of surface acting, involvement, and mental elasticity;Social Behavior and Personality: an international journal;2022-12-06
5. Effects of entrepreneur passion on persuasion: Study of venture capitalist funding decisions toward hospitality and tourism business plan presentation;Tourism Management Perspectives;2022-10
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3