Mood and Brand Extension Judgments: Asymmetric Effects for Desirable Versus Undesirable Brands-Reference-Cited by-同舟云学术

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Mood and Brand Extension Judgments: Asymmetric Effects for Desirable Versus Undesirable Brands

Published:2002-07-01 Issue:4 Volume:12 Page:283-290
ISSN:1532-7663
Container-title:Journal of Consumer Psychology
language:
Short-container-title:

Author:

Barone Michael J.,Miniard Paul W.

Publisher

Wiley

Subject

Marketing,Applied Psychology

Cited by 15 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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