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Evolution of the Personality Construct in Marketing and Its Applicability to Contemporary Personality Research

  • Published:1997-01 Issue:1 Volume:6 Page:55-66
  • ISSN:1057-7408
  • Container-title:Journal of Consumer Psychology
  • language:en
  • Short-container-title:Journal of Consumer Psychology

Author:

Endler Norman S.,Rosenstein Alvin J.

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference25 articles.

1. Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research;Bearden,1993

2. Marketing scales handbook: A compilation of multi-item measures;Bruner,1994

3. Where is the person in personality research;Carlson;Psychological Bulletin,1971

4. Handbook of consumer motivations;Dichter,1964

5. Persons, situations, and their interactions;Endler,1981
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