Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits
Author:
Affiliation:
1. Faculty of Economics and Business, Business School, Universidad de Chile, Santiago, Chile
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2021.1908784
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1. A Conceptual Model of Interactive Hotel Website: The Role of Perceived Website Interactivity and Customer Perceived Value Toward Website Revisit Intention
2. Moderators of the self-congruity effect on consumer decision-making: A meta-analysis
3. Examining and Extending Advertising's Dual Mediation Hypothesis to a Branded Mobile Phone App
4. Investigating the impact of social media advertising features on customer purchase intention
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1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
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