Social Marketing: Are We Fiddling While Rome Burns? A Response to Andreasen and Wells
Author:
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference11 articles.
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Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Practice Theory and Social Marketing;The Palgrave Encyclopedia of Social Marketing;2023
2. Government-led Macro-social Marketing Programs in Vietnam;Journal of Macromarketing;2016-07-28
3. Unlocking the potential of upstream social marketing;European Journal of Marketing;2013-09-20
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