Practice Theory and Social Marketing
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-030-14449-4_217-1
Reference22 articles.
1. Aya Pastrana, N., Somerville, C., & Suggs, S. (2022). Integrating gender into social marketing programmes. Journal of Marketing Management. https://doi.org/10.1080/0267257X.2022.2071964.
2. Crawshaw, P. (2013). Public health policy and the behavioural turn: The case of social marketing. Critical Social Policy, 33(4), 616–637.
3. Evans, D. (2006). How social marketing works in health care. British Medical Journal, 332, 1207. https://doi.org/10.1136/bmj.332.7551.1207-a.
4. French, J., & Gordon, R. (2019). Strategic social marketing. For behaviour and social change. SAGE, 576 pages.
5. Goldberg, M. E. (1997). Social marketing: Are we fiddling while Rome burns? A response to Andreasen and Wells. Journal of Consumer Psychology, 6(2), 203–208.
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