Mass Customization in the Newspaper Industry: Consumers' Attitudes Toward Individualized Media Innovations-Reference-Cited by-同舟云学术

Mass Customization in the Newspaper Industry: Consumers' Attitudes Toward Individualized Media Innovations

Published:2006-03 Issue:1 Volume:8 Page:9-18
ISSN:1424-1277
Container-title:International Journal on Media Management
language:en
Short-container-title:International Journal on Media Management

Author:

Schoder Detlef,Sick Stefan,Putzke Johannes,Kaplan Andreas M.

Publisher

Informa UK Limited

Subject

Strategy and Management,Communication

Link

http://www.tandfonline.com/doi/pdf/10.1207/s14241250ijmm0801_3

Reference61 articles.

1. Implications of mass customization for operations management

2. Mass‐customisation in marketing: the consumer perspective

3. How “ready” are customers for mass customisation? An exploratory investigation

4. Digital village: Value-added publishing

5. Blaho, R. (2001). Massenindividualisierung-Erstellung integrativer leistungen auf massenmarkten [Mass individualization Producing integrative commodities for mass markets]. Bratislava, Slovakia: Sevt Verlag.

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