Customer heterogeneity and innovation‐based competitive strategy: A review, synthesis, and research agenda
Author:
Affiliation:
1. QUT Business School Queensland University of Technology Brisbane QLD Australia
2. Faculty of Business University of Moratuwa Moratuwa Sri Lanka
3. Sellinger School of Business Loyola University Maryland Baltimore MD USA
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/jpim.12576
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