1. Barwise P. & Ehrenberg, A. S. C. (1984). The reach of television channels. International
2. Journal of Research in Marketing, I , 37-49. Barwise P. & Ehrenberg, A. S. C. (1 988). Teelevision and its audience. London: Sage. Bellamy, R. V. & Walker, J. R. (1 996). Television and the remote control: Grazing the vast
3. 99(5), 1287-1313. Brosius, H. B., Wober, M. & Weimann, C. (1992). The loyalty of television viewing: How