UNSTRUCTURED
In the US Colorectal Cancer (CRC) is the third leading cause of cancer death among Black men. Compared to men of all other race/ethnicities Black men have the lowest rates of CRC screening participation, which contributes to later stage diagnoses and greater mortality. Despite CRC screening being a critical component of early detection and increased survival, few interventions have been tailored for CRC screening in Black men. The purpose of this study was to report on the multi-step process used to translate prior experiences implementing a national CRC education program into a culturally tailored mHealth intervention. This intervention is designed to increase CRC screening among Black men in a Virginia city with one of the highest CRC incidence and mortality rates in the US. This translational science public health intervention is theoretically and empirically informed, and proposes a unique delivery method to improve reach. The following details the design process and implementation plan including description of milestones in the development process, relationship development with community and clinical partners, and plan for implementation and evaluation.