Media as a Tool for Forming the President's Image (On the Example of the 2019 Election Process)

Abstract

The article deals with notion of the a politician image, in particular the president, as well as the tools of forming it through the media in Ukraine using the example of the president’s elections 2019. His benevolent attitude and increasing confidence of Ukrainians in his activities and extrapolated them to the events of 2019. The article deals with the technology of comparative analysis of portrait representation on television and Internet portals of influential Ukrainian media. The authors selected powerful Ukrainian television media, such as 1 + 1 (TSN), ICTV (Facts), Channel 5 (news), STB (News windows), 112 (news112) for the study. On each TV channel and site, the content not only contributed to the formation of a portrait of the president, but gave his own attitude to it. A pilot sociological research has been conducted by the authors revealed the level of Ukrainians’ confidence in the newly elected President of Ukraine. The survey covered the period from the 1-st of April till the 5-th of July 5, 2019. The survey was conducted from the 11-th till the 17-th of June 2019. A total of 1,100 recipients participated in the survey.