The Use of Dead Celebrity Images in Advertising and Marketing— Review, Ethical Recommendations and Cautions for Practitioners
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Canadian Center of Science and Education
Cited by 12 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Necro-branding: Elvis Presley as a necro-celebrity;Celebrity Studies;2024-09-02
2. A Content Analysis of An Advertisement with Digital Necromancy;İletişim Kuram ve Araştırma Dergisi;2023-03-29
3. Death and celebrity: introduction;Celebrity Studies;2022-10-02
4. Raising the dead: on brands that go bump in the night;Journal of Marketing Management;2020-12-17
5. The emerging market for “Delebs” (dead celebrities) - An ethics-based, sustainability analysis of key stakeholder positions;Journal of Global Scholars of Marketing Science;2020-06-23
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