Raising the dead: on brands that go bump in the night
Author:
Affiliation:
1. Ulster University Business School, Ulster University, Newtownabbey, UK
2. Lancaster University Management School, Lancaster University, Bailrigg, UK
3. University of Liverpool Management School, University of Liverpool, Liverpool, UK
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2020.1839121
Reference75 articles.
1. Adams, T. (2014). Do look back. The Guardian Magazine, 24–30.
2. Agnew, H. (2018, November 9). Les Grands Magasins rewrite retail format. Financial Times, 17.
3. Death of buildings in consumer culture: natural death, architectural murder and cultural rape
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