Classical and Vignette Television Advertising Dramas: Structural Models, Formal Analysis, and Consumer Effects-Reference-Cited by-同舟云学术

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Classical and Vignette Television Advertising Dramas: Structural Models, Formal Analysis, and Consumer Effects

Published:1994-03 Issue:4 Volume:20 Page:601
ISSN:0093-5301
Container-title:Journal of Consumer Research
language:en
Short-container-title:J CONSUM RES

Author:

Stern Barbara B.

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Link

http://academic.oup.com/jcr/article-pdf/20/4/601/5090945/20-4-601.pdf

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