Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapprochement
Author:
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Link
http://academic.oup.com/jcr/article-pdf/18/1/32/5133148/18-1-32.pdf
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