The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments-Reference-Cited by-同舟云学术

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The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments

Published:1990-06 Issue:1 Volume:17 Page:66
ISSN:0093-5301
Container-title:Journal of Consumer Research
language:en
Short-container-title:J CONSUM RES

Author:

Maheswaran Durairaj,Sternthal Brian

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Link

http://academic.oup.com/jcr/article-pdf/17/1/66/5121841/17-1-66.pdf

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