Is time-constrained promotion actually effective The moderating role of price discounts and previous online consumption experience
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Published:2023
Issue:3/4
Volume:28
Page:159-184
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ISSN:1460-6720
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Container-title:International Journal of Services Technology and Management
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language:en
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Short-container-title:IJSTM
Author:
Shao Jing Bo,Yao Fei Si,Xie Min
Publisher
Inderscience Publishers
Subject
Marketing,Strategy and Management,Computer Science Applications,General Engineering