Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English-Reference-Cited by-同舟云学术

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Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English

Published:1994-12 Issue:3 Volume:21 Page:419
ISSN:0093-5301
Container-title:Journal of Consumer Research
language:en
Short-container-title:J CONSUM RES

Author:

Schmitt Bernd H.,Pan Yigang,Tavassoli Nader T.

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Link

http://academic.oup.com/jcr/article-pdf/21/3/419/5221111/21-3-419.pdf

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