Publisher
University of Chicago Press
Subject
Statistics, Probability and Uncertainty,Economics and Econometrics,Business and International Management
Cited by
23 articles.
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1. Cable Television Viewership: An Examination of Innovative Behavior;Developments in Marketing Science: Proceedings of the Academy of Marketing Science;2016
2. In Search of the Validity and Applicability of Diffusion Theory;Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference;2015
3. Predicting Video Camera Adopters based on Personality Traits, Socioeconomic Variables, and Expectations about the Rate of Technological Innovation;Developments in Marketing Science: Proceedings of the Academy of Marketing Science;2015
4. Causal Recipes Sufficient for Identifying Market Gurus versus Mavens;Fuzzy Methods for Customer Relationship Management and Marketing;2012
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