1. Johan Arndt, "Profiling Consumer Innovators", in Insights Into Consumer Behavior, ed. Johan Arndt (Boston: Allyn and Bacon, 1968), pp. 71–83.
2. Louis E. Boone, "The Search for the Consumer Innovator", Journal of Business, 43 (April, 1970), 135–140.
3. Canadian Broadcasting Corporation, Patterns of Television Viewing in Canada. A project conducted for the President’s "Study of Television in the Seventies", CBC Research Dept., July, 1973.
4. Kenneth A. Coney, "Dogmatism and Innovation: A Replication", Journal of Marketing Research, 9 (November, 1972), 453–455.
5. James H. Donnelly, Jr., "Social Character and Acceptance of New Products", Journal of Marketing Research, 7 (February, 1970), 111–113.