Standardizing Variables in Multiplicative Choice Models-Reference-Cited by-同舟云学术

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Standardizing Variables in Multiplicative Choice Models

Published:1983-06 Issue:1 Volume:10 Page:96
ISSN:0093-5301
Container-title:Journal of Consumer Research
language:en
Short-container-title:J CONSUM RES

Author:

Cooper Lee G.,Nakanishi Masao

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Link

http://academic.oup.com/jcr/article-pdf/10/1/96/5189720/10-1-96.pdf

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