A Longitudinal Cross-Product Analysis of Media-Budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries-Reference-Cited by-同舟云学术

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A Longitudinal Cross-Product Analysis of Media-Budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries

Published:2017 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Barrio-Garcia Salvador,Kamakura Wagner A.,Luque-Martinez Teodoro

Publisher

Elsevier BV

Reference42 articles.

1. The Information Content of Advertising: A Meta-Analysis;Avery M Abernethy;Journal of Advertising,1996

2. Correspondence Analysis Handbook

3. A Theory-Based Approach to Optimal Frequency;Hugh M Cannon;Journal of Media Planning,1987

4. Addressing new media with conventional media planning;Hugh M Cannon;Journal of Interactive Advertising,2001

5. Beyond Effective Frequency;Hugh M Cannon;Journal of Advertising Research,2002

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