The Distinct Influence of Cognitive Busyness and Need for Closure on Cultural Differences in Socially Desirable Responding
Author:
Publisher
Oxford University Press (OUP)
Subject
Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management
Link
http://academic.oup.com/jcr/article-pdf/36/2/305/17930184/36-2-305.pdf
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4. Baumgartner, Hans and Jan-Benedict E. M. Steenkamp (2001), “Response Styles in Marketing Research: A Cross-National Investigation,” Journal of Marketing Research, 38 (2), 143–56.
5. Brendl, C. Miguel, Arthur B. Markman, and Claude Messner (2003), “The Devaluation Effect: Activating a Need Devalues Unrelated Choice Options,” Journal of Consumer Research, 29 (4), 463–73.
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