Goal Orientation and Consumer Preference for the Status Quo-Reference-Cited by-同舟云学术

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Goal Orientation and Consumer Preference for the Status Quo

Published:2004-12 Issue:3 Volume:31 Page:557-565
ISSN:0093-5301
Container-title:Journal of Consumer Research
language:en
Short-container-title:J CONSUM RES

Author:

Chernev Alexander

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Link

http://academic.oup.com/jcr/article-pdf/31/3/557/17928790/31-3-557.pdf

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