TÜRKİYE'NİN İNSANİ YARDIMI: TİKA'NIN FAALİYETLERİ VE INSTAGRAM'DAKİ GÖRÜNÜRLÜĞÜ ÜZERİNE BİR ANALİZ

Abstract

Donor countries which help to combat global poverty and provide lifesaving assistance in times of crisis provide support to developing and least-developed countries in the form of money, resources, and technical expertise. Their support can help those countries to build their infrastructure, improve education, healthcare, and access to safe drinking water and sanitation, create jobs and economic opportunities and respond to global challenges, such as climate change and disease pandemics. Foreign aid also helps to foster greater political stability, which is important for peace and security. This study focuses on Turkish humanitarian assistance activities in many countries performed by the Turkish Cooperation and Coordination Agency [TİKA] in line with the Sustainable Development Goals [SDGs], which the members of the United Nations [UN] have adopted. According to the findings of the content analysis of the Turkish Development Assistant Report 2020, TİKA conducts activities in eight categories which are based on 12 SDGs; and web content analysis has been applied to analyse whether those activities have been implemented on TİKA’s Instagram page to gain visibility and interaction with users. 621 activities in those categories have acquired 301535 likes on Instagram, 1192 comments out of 1455 have been positively reacted to by users while 43 have reacted negatively. 24 users asked questions, and TİKA replied to only 3 of them.