The Political Subjectivity of Digital Actors in the Context of Ensuring Digital Sovereignty

Abstract

The modern political life of society is being intensively transformed in connection with the development of the digital space of political communications. The emergence of new subjects of formation and management of discourse and processes of political coding (S.N. Fedorchenko) becomes a factor of redistribution of power in society and a challenge for the institutions of power. Based on the methods of structural-functional and discursive approaches, as well as a communicative approach to identify the importance of political communication in the digital space of the Internet in the processes of managing public consciousness and behavior of citizens. Using the methods of hermeneutics, general scientific descriptive methods, analysis and synthesis, the author’s approach to the study of digital sovereignty is presented. Based on the analysis of the algorithms in the digital Internet space, the risks and threats that a modern state may face are identified. New subjects of political coding are identified, and it is also shown in which cases algorithms on the Internet acquire the features of coding subjects. It is shown that this phenomenon can lead to the redistribution of actual power in society, as well as to the formation of noninstitutional forms of power, to which the state and its bodies are forced to obey in the absence of digital sovereignty. The loss of subjectivity in the processes of communication and the formation of discourse is a factor in the loss of power and loss of control over the processes of governance of society by the state. The achievement of digital sovereignty, the components of which are defined in the article, is the most important condition for protecting the value-semantic and information space from interference by external actors and the introduction of destructive narratives, which allows preserving the political stability of the state.