INVESTIGATING INDIVIDUAL PREFERENCES AND BRAIN ACTIVITY IN A WINE TASTING EXPERIENCE: A NEUROMARKETING APPROACH-Reference-Cited by-同舟云学术

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INVESTIGATING INDIVIDUAL PREFERENCES AND BRAIN ACTIVITY IN A WINE TASTING EXPERIENCE: A NEUROMARKETING APPROACH

Published:2018-07-30 Issue: Volume:2018 Page:559-564
ISSN:2288-825X
Container-title:Global Fashion Management Conference
language:
Short-container-title:GMFC

Author:

Alvino Letizia, ,Lubbe Rob H. J. van der,Constantinides Efthymios

Publisher

Global Alliance of Marketing and Management Associations

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