Combining survey-based and neuroscience measurements in customer acceptance of self-driving technology

Author:

Lukovics Miklós,Prónay Szabolcs,Majó-Petri Zoltán,Kovács Péter,Ujházi Tamás,Volosin Márta,Palatinus Zsolt,Keszey Tamara

Funder

University of Szeged

Publisher

Elsevier BV

Subject

Applied Psychology,Transportation,Automotive Engineering,Civil and Structural Engineering

Reference83 articles.

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3. Alvino, L. (2018). Consumer neuroscience: New directions in predicting ”consumers’ behavior and their preferences for product characteristics. PhD. Molise, IT: University of Molise.

4. Psychological assessment of a ’ ’driver’s mental state in autonomous vehicles;Arakawa;Transportation Research: Part A,2019

5. Neuromarketing: The hope and hype of neuroimaging in business;Ariely;Science and Society,2010

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