HOW DOES LOCATION BASED MARKETING AFFECT MOBILE RETAIL REVENUES? THE COMPLEX INTERPLAY OF TACTIC, DEVICE AND USER TYPE
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Published:2018-07-30
Issue:
Volume:2018
Page:7-7
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ISSN:2288-825X
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Container-title:Global Fashion Management Conference
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language:
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Short-container-title:GMFC
Author:
Banerjee Syagnik, ,Xu Shichun,Johnson Scott D.
Publisher
Global Alliance of Marketing and Management Associations
Cited by
1 articles.
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1. Geomarketing and situated consumers;Proceedings of the 3rd ACM SIGSPATIAL International Workshop on Location-based Recommendations, Geosocial Networks and Geoadvertising - LocalRec '19;2019