Geomarketing and situated consumers
Author:
Affiliation:
1. University of Michigan-Flint
Publisher
ACM Press
Reference12 articles.
1. Syagnik Banerjee (2019). Geosurveillance, Location Privacy, and Personalization. Journal of Public Policy & Marketing, 38(4), 484--499.
2. Syagnik Banerjee, Shichun Xu, and Scott D. Johnson (2018). How Does Location Based Marketing Affect Mobile Retail Revenues? The Complex Interplay of Tactic, Device and User Type. Global Marketing Conference, Tokyo.
3. Syagnik Banerjee and Ruby Roy Dholakia (2008). Does Location Based Advertising Work? International Journal of Mobile Marketing, 3 (2), 68--75.
4. Syagnik Banerjee and Ruby Roy Dholakia (2012). Location-based mobile advertisements and gender targeting. Journal of Research in Interactive Marketing, 6(3), 198--214.
5. Syagnik Banerjee and Ruby Roy Dholakia (2013). Situated or ubiquitous? A segmentation of mobile-shoppers, International Journal of Mobile Communications, 11, 530--557.
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