Abstract
Many organizations are still not fully leveraging internal marketing and gamification strategies, often due to a lack of effective tools for implementation. This can result in significant disengagement among employees and a decrease in productivity. Based on this issue, proposed platform aims to act as a support tool for organizations, providing necessary functionalities to effectively implement gamification strategies for internal marketing. It may assist organizations in achieving better results in their goals and objectives.
Publisher
Sociedade Brasileira de Computação (SBC)
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