Die Facebook-Fanpage – Effektive Gestaltung und kommunikationspolitische Wirkung-Reference-Cited by-同舟云学术

Die Facebook-Fanpage – Effektive Gestaltung und kommunikationspolitische Wirkung

Published:2012-08 Issue:4 Volume:29 Page:35-41
ISSN:1865-6544
Container-title:Marketing Review St. Gallen
language:de
Short-container-title:Mark Rev St. Gallen

Author:

Bauer Hans H.,Toma Boris,Fischer Dirk

Publisher

Springer Science and Business Media LLC

Subject

Aerospace Engineering

Link

http://link.springer.com/content/pdf/10.1365/s11621-012-0149-y

Reference29 articles.

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3. Davis, F. D./Bagozzi, R.P./Warshaw, P. R. (1989): User Acceptance of Computer Technology: A Comparison of two Theoretical Models, in: Management Science, 35, 8, S. 982-1003.

4. Ducoffe, R. H. (1995): How Consumers assess the Value of Advertising, in: Journal of Current Issues and Research in Advertising, 17,1 , S. 1-18.

5. Ducoffe, R. H. (1996): Advertising Value and Advertising on the Web, in: Journal of Advertising Research, 36, 5, S. 21-35.

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