How Consumers Assess the Value of Advertising
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Published:1995-03
Issue:1
Volume:17
Page:1-18
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ISSN:1064-1734
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Container-title:Journal of Current Issues & Research in Advertising
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language:en
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Short-container-title:Journal of Current Issues & Research in Advertising
Author:
Ducoffe Robert H.
Publisher
Informa UK Limited
Cited by
407 articles.
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