Warum Smartphone-Nutzer nicht mobil einkaufen

Author:

Sohn Stefanie

Publisher

Springer Science and Business Media LLC

Subject

Aerospace Engineering

Reference40 articles.

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3. Campbell, M./ Goodstein, R. (2001): The moderating effect of perceived risk on consumers’ evaluations of product incongruity. Preference for the norm, in: Journal of Consumer Research, 28, 4, pp. 439–449.

4. Cases, A.-S. (2002): Perceived risk and risk-reduction strategies in Internet shopping, in: The International Review of Retail, Distribution and Consumer Research, 12, 4, pp. 375–394.

5. Chin, W. W. (1998): The partial least squares approach for structural equation modeling, in Marcoulides, G. A. (Hrsg.): Modern methods for business research. Methodology for business and management, New York, pp. 295–336.

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