Perceived risk and risk-reduction strategies in Internet shopping

Author:

Cases Anne-Sophie

Publisher

Informa UK Limited

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference7 articles.

1. Arndt, J. (1967) 'Preceived risk. sociometric integration and word of mouth in the adoption of a new food product', in Cox, D.F. (ed.) Risk Taking and Information Handling in Consumer Behavior, Boston: Harvard University Press.

2. Bauer, R.A. (1960) 'Consumer behavior as risk taking', in Hancock, R.S. (ed.) Dynamic Marketing for a Changing World, Chicago: American marketing Association, 389-98.

3. Bauer, R.A. (1967) 'Consumer behavior as risk taking', in Cox, D.F. (ed.) Risk Taking and Information Handling in Consumer Behavior, Boston: Harvard University Press.

4. Cox, D.F. (1967) 'Risk taking and information handling in consumer behavior', in Cox, D.F. (ed.) Risk Taking and Information Handling in Consumer Behavior, Boston: Harvard University Press.

5. Guseman, D.S. (1981) 'Risk perception and risk-reduction in consumer services', in Donnelly, J.H. and George, W.R. (eds) marketing of Services, Chicago: American Marketing Association, 200-4.

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