Author:
Trân Ngô Mỹ,Thanh Mai Võ Ngọc
Reference23 articles.
1. Ashmawy, M.E., 2014. Measuring the University Students' Attitude toward Facebook Advertising, Master Thesis in Business Administration. Arab Academy for Science, Technology and Maritime Transport.
2. Bamoriya, H., Singh R., 2012. SMS Advertising in India: Is TAM a robust model for explaining intention? Organizations and Markets in Emerging Economies, 1(5):89-101.
3. Bhatnagar, A., Misra, S. & Rao, H.R., 2000. On risk, convenience, and Internet shopping behavior. Communications of the ACM, 43(11):98-105.
4. Blanco, C.F., Blasco M.G & Isabel I.A, 2010. Entertainment and Informativeness as Precursory Factors of Successful Mobile Advertising Messages. Communications of the IBIMA, IBIMA Publishing.
5. Burke, R.R., 2002. Technology and the customer interface: what consumers want in the physical and virtual store. Journal of the Academy of Marketing Science, 30(4):411-432.
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献