Does Television Viewership Predict Presidential Election Outcomes?-Reference-Cited by-同舟云学术

Does Television Viewership Predict Presidential Election Outcomes?

Published:2015-09 Issue:3 Volume:3 Page:138-147
ISSN:2167-6461
Container-title:Big Data
language:en
Short-container-title:Big Data

Author:

Barfar Arash¹,Padmanabhan Balaji¹

Affiliation:

1. Information Systems and Decision Sciences Department, Muma College of Business, University of South Florida, Tampa, Florida.

Publisher

Mary Ann Liebert Inc

Subject

Information Systems and Management,Computer Science Applications,Information Systems

Link

http://www.liebertpub.com/doi/pdf/10.1089/big.2015.0008

Reference6 articles.

1. Separation by Television Program: Understanding the Targeting of Political Advertising in Presidential Elections

2. GordonBR, HartmannWR. Advertising competition in presidential elections. Research Papers 2131. Stanford, CA: Stanford University Graduate School of Business, 2014.

3. Issue and leader voting in U.S. presidential elections

4. LovettM, PeressM. Targeting political advertising on television. Rochester, NY: University of Rochester, 2010, 2014.

5. MendenhallW, SincichT. A second course in statistics: Regression analysis. New Jersey: Pearson, 2012.

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