The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites-Reference-Cited by-同舟云学术

The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites

Published:2011-01 Issue:1-2 Volume:14 Page:59-63
ISSN:2152-2715
Container-title:Cyberpsychology, Behavior, and Social Networking
language:en
Short-container-title:Cyberpsychology, Behavior, and Social Networking

Author:

Lee Doohwang¹,Kim Hyuk Soo²,Kim Jung Kyu³

Affiliation:

1. Department of Telecommunication and Film, University of Alabama, Tuscaloosa, Alabama.

2. Department of Advertising and Public Relations, University of Alabama, Tuscaloosa, Alabama.

3. College of Communication and Information Sciences, University of Alabama, Tuscaloosa, Alabama.

Publisher

Mary Ann Liebert Inc

Subject

Computer Science Applications,Human-Computer Interaction,Applied Psychology,Communication,General Medicine,Social Psychology

Link

http://www.liebertpub.com/doi/pdf/10.1089/cyber.2009.0397

Reference9 articles.

1. The Social Influence of Brand Community: Evidence from European Car Clubs

2. The processes of causal attribution.

3. Social identity and intergroup behaviour

4. The Attribution Process in Consumer Decision Making

5. CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive

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