Understanding Consumer Interaction on Instagram: The Role of Satisfaction, Hedonism, and Content Characteristics
Author:
Affiliation:
1. Faculty of Business and Public Management, Universidad de Zaragoza, Huesca, Spain.
2. Faculty of Economy and Business, Universidad de Zaragoza, Zaragoza, Spain.
Publisher
Mary Ann Liebert Inc
Subject
Computer Science Applications,Human-Computer Interaction,Applied Psychology,Communication,General Medicine,Social Psychology
Link
http://www.liebertpub.com/doi/pdf/10.1089/cyber.2016.0360
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